Why integrate social media in your app?

Written by Marie Pireddu  on  Wednesday 29 July 2020

In today’s society, we rely heavily on our smartphones and apps. Our daily life, personal and professional, depends on numerous apps.
According to a survey by TechCrunch, smartphone users spend over 3 hours on mobile apps, and over 80% of Facebook’s advertising revenue comes from mobile apps. The mobile app industry has become a competitive one. You now need innovative ideas to stand out from the crowd. 
Integrating social media into your mobile app development process can boost your marketing strategy and app download.

How our new "In-store pickup" add-on will benefit your shop

Written by Marie Pireddu  on  Wednesday 22 July 2020

e-Commerce is a tough competitive market. With large companies taking the main share of the market, what do local, independent businesses have to offer to compete? Shops! Their actual physical location. 

Thanks to our new add-on “In-store pickup”, local shops can now increase in-store foot traffic, boosting sales and client satisfaction. 

GoodBarber top marketing advice for every stage of your app journey

Written by Marie Pireddu  on  Wednesday 15 July 2020

Top marketing advice for each stage of your app development: pre-launch, publication, post-launch

You’ve taken the right step by deciding to create an app. And you already know that promoting your app and setting a marketing strategy will be important for its success. 

 But sometimes it can be difficult to know where to start.  Or what to focus on depending on if you’re just starting creating your business, if you’re about to launch it, or are now looking to take your business to the next level.

 We gathered for you all our best articles to guide you along your journey.

What's new at GoodBarber? June 2020

Written by Mathieu Poli  on  Thursday 9 July 2020

This month we have something new for everyone! Among the developments made we offer two new features that will delight creators of content apps as well as shopping apps!  


Let's start with the Classic apps and the new design. Our ambition has always been to provide you with a product at the cutting edge of technology and mobile user experience.  
As the style of the action buttons we offer you is no longer satisfactory, we have updated the design to keep your apps up to date with the current design trends! The update will give an excellent refresh to the user interface of your apps :) 


For the Shopping Apps, we continue our efforts by offering a new add-on for your Shopping Cart section: the "Cart Reminder " add-on. 
This reminder is an easy and simple way to encourage your clients to complete their purchases, by showing them the products they have left in their cart. 
 

Reduce order abandonment with our new add-on

Written by Marie Pireddu  on  Wednesday 1 July 2020

Abandoned order, shopping cart abandonment are dreaded terms for online shop owners. 
Indeed almost 70% of users will leave a site or app without completing their shopping.

What is an abandoned order?
Order abandonment is when a shopper gets to the point in their journey where they add an item to their cart and then for some reason decides to leave without taking any further action.
For the retail sector, some of the most common reasons for abandonment are issues with shipping and shipping cost, decided to buy in-store instead, lack of payment options, or technical issues.

New add-on: Cart reminder

Written by Marie Pireddu  on  Wednesday 1 July 2020

To continue with our add-ons focused on reducing cart abandonment, we just launched the "Cart reminder" add-on. 
The Cart reminder is an easy and simple way to encourage your clients to finish their shopping, by showing them the products they left in their cart.

This reminder will work well combined with the "Abandoned order" add-on. 

 

GoodBarber Shopping App: Currencies and Payment gateways

Written by Marie Pireddu  on  Wednesday 24 June 2020

New design update for your Classic apps

Written by Marie Pireddu  on  Tuesday 16 June 2020

We are very happy to introduce today a new design update for our Classic platform.

At GoodBarber we are always committed to providing a product that is always at the forefront of technology and mobile user experience, as well as adhering to Apple and Google's requirements so that your apps can be successfully published on both stores. 
As the style of the action buttons that we offer was no longer satisfactory, we had to make this update in order to keep your apps up to date with the latest design trends.

The update will give a great refresh to the UI of your apps.

Which plan should you choose for your app?

blog_write_no_author  Wednesday 10 June 2020

What's new at GoodBarber? May 2020

Written by Mathieu Poli  on  Wednesday 3 June 2020

This month we are working on features that will delight local businesses!

Our first add-on is Offline payment . With this add-on, you facilitate the shopping experience of your clients by allowing them to pay outside the app

Next is the local delivery  add-on, which is now available on your Shopping App. It allows you to configure your delivery zones by zip code and offer a fast delivery option to your nearest clients


You can find below a summary of the developments and updates made during May, 2020.

How to create a successful online shop with GoodBarber Shopping App

Written by Marie Pireddu  on  Wednesday 27 May 2020

You’re in the process of creating your Shopping app  and already starting to thing  about the launch. Before going to that next step, it is always a good practice to go through a quick checklist to ensure you haven't missed anything and also made the most of your GoodBarber shopping app features and add-ons. 
 Here are a few tips for things to double-check to ensure the smooth (and almost stress-free) launch of a successful online shop. 

From your shop to their doorsteps with the local delivery add-on

Written by Marie Pireddu  on  Wednesday 20 May 2020

To continue our series of add-ons dedicated to local businesses, Local delivery is now available for your Shopping App.

Delivery is the last step to getting your products to your clients and is just as important as the shopping process. Offering the right delivery option for your online shop enhances the experience and helps clients retention.
 

 Did you know that only 21% of retailers offer an option for fast delivery, while customers expectations in that domain increase? With this new add-on, you’re staying a step ahead of your competition and therefore increase your sales.

A new payment gateway for your Shopping App: Offline payment

Written by Marie Pireddu  on  Wednesday 20 May 2020

We really take it to heart to constantly improve our Shopping Apps.
Following your feedback, we will be launching a series of add-ons perfect for all local businesses. They will allow you to boost your sales, grow your local client base and strengthen your online presence 

Our first add-on is Offline Payment. With this add-on you facilitate your clients' shopping experience by allowing  them to pay outside the app

What's new at GoodBarber? April 2020

Written by Mathieu Poli  on  Wednesday 6 May 2020

This month we offer you several new features, especially on the Shopping apps side.
 

Mercado Pago is now available in your Shopping App

Written by Marie Pireddu  on  Wednesday 22 April 2020

​As you know, we strive to constantly develop our features, especially when they come from your suggestions. Many of you have asked us and we listened : Mercado Pago is now available as a payment gateway in your Shopping App.

How can an app help you support your community

Written by Marie Pireddu  on  Wednesday 15 April 2020

First, as we continue with our 5th week of working from home, we hope that everyone is safe and healthy. 
As the Covid-19 situation evolves worldwide, it has created new challenges for everyone. From working from home to social distancing, we all need to adapt. 
It made it increasingly difficult for people to stay connected, even in an era of social media high. 

Social distancing has also had a strong impact on small businesses and the local economy. 
Small businesses are often major contributors to the heart of a community.

But with the help of technology, we believe here at GoodBarber that an app can help you to recreate these connections and help your community at the same time. If you are still wondering about the cost of creating an app, you can find more info here

You have the possibility to easily create different types of apps.

What's new at GoodBarber? March 2020

Written by Mathieu Poli  on  Thursday 2 April 2020

The month of March was disrupted all around the world by the health crisis. Even though the situation is more difficult, the GoodBarber teams have taken steps to ensure that the company's productivity does not suffer. A few weeks ago, we unveiled our new exclusive home-working organization , and it is under these conditions that our technical teams have carried out the developments listed below. We are now in our fourth week of containment and we intend to keep up the pace as long as it takes for the situation to return to normal. 

Don't forget to take care of yourself and others by staying home as much as possible! You can count on us to continue to provide you with the best service and allow you to fine-tune your app from the comfy seats of your couch :) 

This month we're releasing a new must-have feature for apps that use our Authentication add-on: Sign-in with Apple.  

It is Apple's authentication system that relies on the user's Apple ID and is designed to enhance the privacy of user data. Users can choose not to provide their email address to the apps in which they authenticate via Sign-in with Apple. In this case, Apple will create a unique, random email address that will act as a relay between the user and the third-party app. 

Apple has announced a change to the Apple Store's guidelines due to the release of Sign-in with Apple: all apps that offer at least one third-party authentication system will now be required to offer Sign-in with Apple. 

For you, this means that if you have enabled authentication via Facebook and/or Twitter in your GoodBarber app, Sign-in with Apple will automatically be enabled in your GoodBarber app. 

If you only use the GoodBarber authentication system, nothing changes for you :) 

You can find below a summary of the developments and updates made during March, 2020.

Agency Guide - The Complete Handbook for Selling Apps

Written by Marie Pireddu  on  Wednesday 1 April 2020

For anyone considering entering the app selling market or even already in it, we have good news—we’ve just released a newly updated guide for agencies, that will take you from A to Z with everything you need to know to be successful in the industry.

With Mobile sales statistics setting new records every year and shopping apps usage growing faster than any other category of apps, the development of Shopping Apps offers your new opportunities for business development and growing your clients' base by offering a complete and attractive portfolio. 

While selling mobile applications is quite a feasible activity for many to enter into, there is still a lot to consider when making the launch, and this ebook will be your companion in navigating through the process. 

Covid-19: GoodBarber adapts its offer to increase your communication capacities

Written by Jerome Granados  on  Friday 20 March 2020

Every day, in order to combat the spread of Covid-19, new countries are taking strong measures to limit the social interactions of their populations. Many people find themselves confined to their homes. Faced with this situation, communication tools become the only way left for us to interact with the outside world.
 

With your GoodBarber app, you have forged a strong bond with your users. The current situation requires stronger communication to share important information and announcements, in particular, to keep your clients informed of the measures you are taking in response to the pandemic. This is why GoodBarber is adapting its offers for the coming weeks in order to increase your communication capacities.

GoodBarber Feature Highlight: Couponing

Written by Marie Pireddu  on  Wednesday 18 March 2020

Nowadays, mobile presence is essential for businesses. But with so many offers available on the market, it has become difficult for companies to retain their customers. Therefore user engagement is a crucial point in mobile apps and PWA Marketing strategy.

One of GoodBarber main goals is to always provide you with the best product to manage your app and engage your users. Today we will highlight one of these tools : Couponing 

With the Couponing Add-On, we offer you a great tool to engage and retain your clients. It also simplify how you manage and analyze your coupons campaigns.

GoodBarber & Covid-19

Written by Jerome Granados  on  Monday 16 March 2020

As soon as the Covid-19 arrived in Europe via Italy mid february, we have watched carefully the development of this situation as trade between Italy and Corsica, where our Ajaccio headquarter is located, is important and on daily basis.

Since March 7th, the teams of our Ajaccio and Lisbon offices are working from home.
Since Friday, March 13, the team from the Coimbra and New York offices are also working from home. 100% of GoodBarber is now in "Work from Home" mode.

WFH is not something new for us. In our SaaS industry, we have a hyper-connected culture and organization. However, this is the first time that every one works remotely at the same time. Even if the adoption of this new configuration requires us much less effort than other more traditional companies, we consider that we are still in the learning phase to find an optimal way to operate. Creating the best conditions so that the totality of GoodBarber's collaborators and their families remains safe is our priority. 

As the Covid-19 pandemic spreads across the planet, the reactions of individuals, businesses and public authorities to this crisis are quite mixed. For our part, we remain convinced that we must act quickly, without waiting for political decisions which sometimes take a long time to come. I do not know if it is our internet culture, our curiosity, our search for truth, our desire to understand, our way of tackle problems, or something else, but we very early, individually and collectively at GoodBarber made the decision to work from home to prevent the spread of the virus around us.

Since mid-January, with the analysis of the evolution of the situation in Asia, detailed information has been made public by scientists from all over the world. Without being experts in epidemiology, they make it possible to understand what are the most effective actions to take to slow down the pandemic. Countries that have experienced major epidemics in their recent history, such as SARS in 2003, have acquired reflexes that European countries do not yet have. Very early on, they took wide-ranging measures to limit social interactions between individuals. The result is striking. It takes an average of 12 days for the number of Covid-19 cases to double in Asia, compared to 3 or 4 in Europe. European countries are applying containment measures late. France has even maintained local elections, creating a gathering of millions of people, in the midst of an epidemic!

In the past few weeks, we have tried to prepare ourselves as best we can to continue operating remotely, without compromising the service we provide. There we are. The next few months are going to be difficult for everyone. Stay away when you can and above all stay healthy! While waiting for this situation to resolve , see you on the web;)

How to create a memorable logo ?

Written by Marie Pireddu  on  Wednesday 11 March 2020

You can’t overestimate the importance of a great logo. It is the face of your business, the core of your branding. Your logo is the first impression of your business and should express the essence of its personality and make a memorable impression.
When Steve Jobs was looking to create the logo for his new venture NEXT, he hired Paul Rand who famously billed him $100,000. And Steve Job happily paid for it. 
(Paul Rand is also responsible for IBM slatted lines logo, ABC, UPS amongst others.)
That should show you the importance of creating a great logo for your brand!

In this article we will go over the different options to create your logo and top tips to follow.

AMP: is the future mobile-first or mobile-only?

Written by Marie Pireddu  on  Wednesday 4 March 2020

Speed is an integral part of web page design. And online retailers know all too well the importance of a page loading quickly. 47% of consumers expect a web page to load in 2 seconds or less, while a 1 second delay in page response can result in a 7% decrease in conversion (source: Kissmetrics ).
On Feb. 24, 2016: Google launched its Accelerated Mobile Pages (AMP) project with the aim of making it easier and faster to load web pages on mobile phones. On July 1st, 2018 they announced that all new sites will be indexed using mobile-first indexing. 

What's new at GoodBarber? February 2020

Written by Mathieu Poli  on  Wednesday 4 March 2020

We announced at the end of 2019, the launch of the Add-ons Store for GoodBarber Shopping Apps. Today, we're happy to offer you two new add-ons that many of you had requested !

 

•  Blog Add-on :   You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.

• "Buy again" Add-on :  Shoppers are always looking to purchase products with as few clicks as possible. Especially if they are clients who simply want to reorder your products. The "Buy again" button allows them to renew an order with one simple click.