Optimize your marketing strategy with Meta Pixel & App Events

Written by Marie Pireddu  on  Monday 18 July 2022

In 2022, Facebook, with its nearly 2.5 billion active users, is as much of a social networking site as it is a sales channel . The platform allows for more than simple brand-customer interactions—it’s one of the best channels for reaching your target audience, especially thanks to the precision of the advertising targeting it offers. Indeed, beyond its huge user base, Facebook has extremely detailed information about its users. This will allow you to target high-potential audiences to promote your products. 


While your mobile app remains the best option to sell your products, integrating Facebook as a complementary sales channel will help you reach more potential shoppers.  
GoodBarber offers you solutions to integrate your app with Facebook: Facebook Marketplace  and now Meta Pixel & App Events  , allowing you to analyze your user's behavior and optimize your marketing strategy. 

The Meta Pixel & App Events extension is available for Content Apps and eCommerce Apps.

Radio Ticino reaches a new audience with an app

Written by Marie Pireddu  on  Wednesday 13 July 2022

Radio Ticino is a Swiss station created 25 years ago and based in the Southernmost canton of Ticino, Switzerland.  The region is Italian speaking, bordering Italy: Lugano being its most well-known town. Due to its location, the radio station broadcasts entirely in Italian and is committed to providing at least 30 minutes local-based content, in accordance with Swiss guidelines. The station is broadcast on FM bandwidth:  and at the end of 2024, the station will switch to DAB due to Switzerland turning off FM. 

The station broadcasts its live radio show in real-time and has recently introduced a new TV channel that broadcasts videos in synchronization with the audio show. Also available are 18 channels with several different content styles: pop, gold, new hits, charme, rock, made in Italy, swiss music club, carnevale, movida, reggaeton Loco, Bravi Bimibi, Natale, Into the night, Non Ho L’Età, Lounge Cotn and A fine Jazz Gun Radio. Podcast content is also available with a wide variety of programming, ranging from topical news programs with journalists to daily horoscopes, to a cooking show.

What's new at GoodBarber? June 2022

Written by Mathieu Poli  on  Wednesday 6 July 2022

This month, we released several new extensions that you've been voting for in the GoodBarber Lab. And we thought about everyone, whether you own classic apps or eCommerce apps. 

First of all a very important extension for merchants: Facebook Marketplace. By connecting your GoodBarber app to your Facebook Marketplace with our latest extension, you'll help your business gain visibility as well as increase your sales using the world's largest social network! 

For your content, we have also released several extensions that will allow you to distribute external content in your application. Medium and Wix for your articles, Ausha, Spreaker, Anchor, and Simplecast for your podcasts: connect our extensions and broadcast your content directly into your application. 

Finally, the last extension that will delight your customers: Tawk.to, which allows you to offer direct chat support to your users. It's a free and easy way to communicate with your customers.


You will find below the summary of the developments and updates made during the month of June 2022:

Mobile App Resellers: Set your customers up for success

Written by Christophe Spinetti  on  Monday 4 July 2022

As a mobile app reseller, your first concern will be finding customers to sell apps to. But once you start getting a few customers, you'll need to sustain your business and retain your clients. We regularly advise you to charge a subscription fee (even a small one) to your customers to cover your fixed costs. And so, it is essential that your customers find value in the service you sell them. To do this, their app must be successful and useful. Here are some tips you can apply to ensure the success of your customers' apps.

How to sell on Facebook Marketplace in 2022

Written by Marie Pireddu  on  Friday 1 July 2022

As we know already eCommerce become an increasingly popular shopping choice for many consumers and a true opportunity for retailers. 
eCommerce apps have grown quickly and app builders like GoodBarber have helped many small businesses access this technology, usually reserved for large retailers.  While a mobile app has many benefits, such as a higher conversion rate compared to websites,  it can still be difficult to stand out and get your products in front of a large audience. 
This is where social media comes in. Platforms like Facebook have a tremendous reach and many consumers shop directly from their favorite social media. 
Connecting your GoodBarber app to Facebook marketplace, with our latest extension, will help your business gain visibility and boost your sales. 

How to convert your Shopify online store website into an mobile app

Written by Marie Pireddu  on  Wednesday 29 June 2022

Selling your products on mobile is now a must. In the last year, 78% of consumers used their mobile phones to purchase their products. On top of that, more than 1/3 of these purchases have been made through a mobile app*.  Indeed, eCommerce apps help build client loyalty and offer more convenience, speed, and stored settings. Who wants to keep entering their password right? ;) 

So, if you're already selling online with Shopify, to stay ahead of the curve, it's time to combine that website with a native mobile app. In this article, we'll cover the why and how to convert your Shopify online store into a mobile app and how to use the Goodbarber connector for Shopify. 

1. Why turn your online store into a native app
2. Do I need to start from scratch?
3. Connect your app to your GoodBarber eCommerce app

Set up double opt-in in your GoodBarber app

Written by Marie Pireddu  on  Tuesday 21 June 2022

Email marketing, or digital marketing in general, is one of the most effective ways to reach your audience and extend your customer base around the world. Depending on your offer, you can have customers all over the world while running your business from Europe.
All countries have their own data regulations and laws that must be understood and upheld. Failure to do so could result in serious fines. GDPR (General Data Protection Regulation) represents these laws for the European Union.
However, individual courts within these countries, such as Germany, have their own legal interpretations. 

Having an opt-in option and more specifically Double opt-in is one of the ways to ensure you receive consent from your users to send communications to them. The double opt-in is now available on your GoodBarber apps.

It is by no means legal advice and does not pretend to represent itself as such. You should always talk to your own legal counsel before determining your corporate direction.

Offer a Live chat support to your users with Tawk.to

Written by Marie Pireddu  on  Friday 17 June 2022

In one of our previous articles, we spoke about the importance of offering a great customer experience in eCommerce   and how one of the main factors to satisfy your clients is providing great support. 
Offering chat support in your app is convenient for your customers, helping them through pain points and as a result helping you create the best customer experience and higher conversions.

Now, thanks to our latest extension, Tawk.to , you will be able to add live chat to your GoodBarber app. 

Coral Hill Church App: the most accessible way to communicate with their congregation

Written by Marie Pireddu  on  Wednesday 15 June 2022

Coral Hill church is located 5 miles outside of Glasgow, Barren County, Kentucky, in what is known as the Southern bible belt. The church was founded by 12 individuals over a hundred years ago – around 1904. Although it is located outside of town, 400 people come every Sunday to worship at the church, an anomaly, as most modern congregations are in the middle of town. The congregation sees themselves as neither modern nor traditional but rather in-between the two. It is a blue-collar congregation, aspiring to be multi-cultural, and open-minded in everything they do. Missions are very important to the church – often sending out people not just to stay active locally in their community, but also globally, following the church’s foundational principals – continuing to expand God’s kingdom wherever they go.

Who are GoodBarber App Resellers?

Written by Christophe Spinetti  on  Tuesday 14 June 2022

With the GoodBarber Reseller Program , you can create as many apps as you want. You benefit from a No-Code technology to create and publish apps on both the App Store (Apple) and Google Play Store, as well as on the web using a Progressive Web App (PWA).
You wonder if you would be able to sell apps? Or maybe, you would like to benefit from the unlimited offer to create several apps for your company?
Here are the profiles of our reseller customers, you will surely find yourself among them.

But first of all, what is an app reseller and what does it do ?

A mobile app reseller is a person or a business company using an app builder or a development service to create and sell mobile apps to their customers under a new brand (reseller's brand) or a "White Label" brand that will be filled by the reseller's customers. 

To answer the question "Who is an app reseller within GoodBarber's program" and who is eligible to become an app reseller, we can start describing two main categories of usage of the App Reseller Program that we have identified through GoodBarber's customer base:

• ​​You're launching your app reselling company
• You are a Web Agency
• You are a Marketing Agency
• You are a multi-entrepreneur
• You are a salaried employee and you want to earn extra money

• You are a multi-activity company
• You are an international company
• You are an Administration

How to create an app for my AirBnB rental?

Written by Angelina Casanova  on  Friday 10 June 2022

Many sectors of activity have been affected by the health crisis, and tourism has not been spared. Nevertheless, the market is trying to revive its activity little by little: The offer is adapting more and more to the novelties in order to meet high demand, especially by turning to new technologies, which have nowadays a determining place in the tourism field. The sector is modernizing and 89% of travelers plan their trips through digital means according to a study. That's why creating a tourism app is an ideal solution to promote your business and boost your activity.

 

How to turn your WordPress site into a mobile app

Written by Marie Pireddu  on  Thursday 9 June 2022

With the majority of people nowadays browsing the web on their smartphones and tablets, responsive web design is a must. However, even with a responsive website, you can't compare the quality of the on-the-go User Experience to the one of a mobile app.
Fortunately, if you're a WordPress user, converting your site into a mobile app is easier than you may think. Thanks to plugins and especially the GoodBarber plugin for WordPress, you can quickly provide your users with a superior mobile experience. 

How to choose your App Reseller platform

Written by Christophe Spinetti  on  Thursday 9 June 2022

If you decide to start creating and reselling mobile apps, you'll need to choose the tool to create them. Nowadays, with No-Code app building platforms , you don't have to code your apps from scratch. This is a very interesting opportunity for entrepreneurs or agencies that don't have the capabilities to code mobile apps. And even for developers, going through a no-code tool will save precious time for the creation of apps.

Here is some criteria to help you evaluate your future Reseller app builder:
 

What's new at GoodBarber? May 2022

Written by Mathieu Poli  on  Wednesday 1 June 2022

You will find below the summary of improvements and updates made during the month of May 2022:

How to choose the right colors for your mobile app

Written by Marie Pireddu  on  Monday 23 May 2022

The use of colors in marketing relies on the science according to which colors can influence consumer behavior. And the color trends every year tend to represent the general mood or vibe of what's going on around the world. 
This year is no exception with Pantone revealing Very Peri as the color of 2022.

This inquisitive and intriguing color reflects the transformative times we're living in. After almost two years of isolation and restriction, our ways of life are changing. As Pantone puts it "our physical and digital lives have merged in new ways." Digital design and colors reflect these changes. 

How to manage access rights to the Back Office - App Reseller Business (part 4)

Written by Christophe Spinetti  on  Thursday 19 May 2022

This is the last episode of our App Reseller Business  tutorials series. In this 4th part, we will see how to give your clients access to the back office of their app.

Go to the back office of the application you want to use. Go to "Settings" and select the "Team" menu. Here you can see who has access to the back office of this app. Then go to "New team member".

How to manage your customer apps - App Reseller Business (part 3)

Written by Christophe Spinetti  on  Thursday 19 May 2022

How to set the White Label option - App Reseller Business (part 2)

Written by Christophe Spinetti  on  Thursday 19 May 2022

How to Startup and Set an App Reseller Account - App Reseller Business (part 1)

Written by Christophe Spinetti  on  Thursday 19 May 2022

Today's video tutorial is dedicated to a very special group of users: App Resellers.
The App Reseller Program  is dedicated to those people who want start and run a business creating and selling apps to customers.
This is the first video in a series dedicated to App Reseller Business.

Here, the suite: 

Video 2 - White Label
Video 3 - Managing your Apps
Video 4 - Client access to the back office

Reuniplans: a digital tourism guide

Written by Marie Pireddu  on  Wednesday 18 May 2022

For this month's Sucess Story, we chose to put the focus on PWAs. Reuniplans is a Progressive Web App that helped bring a traditional tourist guide to the digital era. Thanks to this solution, Frederic Antiste combined the benefit of both the web and mobile apps. 
Read the full story below..

What's new at GoodBarber? April 2022

Written by Mathieu Poli  on  Thursday 12 May 2022

This month we present a new feature that will delight content creators who want to monetize their apps. A few weeks ago we announced the release of In-App Purchases, which allow you to sell your app's content in the form of subscriptions. Your users could then pay a subscription to access your content or a part of your content.

Today, we offer you a new possibility to take into account in your monetization strategy: remove ads from your app in exchange for a subscription. This is an extremely well-known and popular strategy among app creators, so think about it! 

You will find below the summary of improvements and updates made during the month of April 2022:

The QR code : an underrated marketing tool

Written by Muriel Santoni  on  Monday 2 May 2022

Offer ads-free content to your subscribers

Written by Marie Pireddu  on  Monday 2 May 2022

A subscription-based model is just one of the revenue models that have become an increasingly popular strategy for monetizing apps, in which users subscribe and pay a regular monthly fee for access to exclusive content on the app.
This has proven to be a successful strategy for some newspapers , for example.  On the other hand, apps offering a subscription model have to continually improve their offering either with new content or new perks, to retain their users.

How to connect a Square POS to your GoodBarber App

Written by Marie Pireddu  on  Wednesday 27 April 2022

When running an online store, the payment gateway you choose to accept payments will have an impact on your sales. 
While GoodBarber offers a smooth checkout process with several options such as Apple Pay, PayPal, and offline payment to name a few, some merchants choose the Square POS system  as a complement. Square offers powerful features for store owners and hardware for brick-and-mortar stores. 

We're often asked how to connect a GoodBarber eCommerce app to Square. You have 2 options:
1. Connect your GoodBarber app to a Square POS with GoodBarber Service+
2. Connect your GoodBarber app to Square with Make

But first, let's go over a few details about Square.