How to write your eCommerce Content Marketing Plan?

Written by Marie Pireddu on Wednesday 26 February 2020

What is content marketing?
It’s a strategy of producing and publishing information for your clients that build trust and authority amongst your target audience, it builds relationships and community around your brand, therefore increasing engagements and helping boost sales.
Brands using content marketing have an average conversion rate of 2.9%, while the average rate for brands not using it is 0.5%

You can choose between different platforms for your Content marketing strategy: emails, blog posts, YouTube videos etc... You can adapt depending on your skills and needs.

No matter the Content Marketing Platform chosen, the process remains the same: produce content that people want and effectively distribute it to be found via organic search or social media.

New "Buy Again" button add-on

Written by Marie Pireddu on Tuesday 25 February 2020

Our Shopping App is constantly evolving and you can already enhance your shop with a few add-ons.
Our latest addition: the “Buy Again" button.
With this new add-on, your clients can renew their orders with one-click.

Shoppers are always looking to purchase products with as few clicks as possible. Especially if they know the product they want and they have already purchased it in the past.

This new add-on will speed up the process of completing a transaction resulting in an increase in conversion rates.

What's new at GoodBarber? January 2020

Written by Mathieu Poli on Wednesday 12 February 2020

Be ready, 2020 will be full of surprises for your apps!

For starter, discover a major novelty for your Shopping Apps: a new type of widgets available for your Home: Navigation widgets

Don’t wait, try them out! They offer unlimited possibilities to optimize the navigation on your app and guide your clients around your shop :)

Enhance your Shopping App with a Blog

Written by Marie Pireddu on Monday 10 February 2020

The add-on Blog is finally here!

You can now enhance your Shopping app and showcase your products under a different angle by writing blog posts.

A blog is a great tool to optimize your content marketing strategy. It allows you to provide useful information to your users, tell the story around your brand, therefore building trust and authority amongst your audience. Also, the more content you publish, the more your PWA will be indexed, driving more traffic towards your shop.

5 mistakes to avoid with your Shopping App

Written by Marie Pireddu on Friday 10 January 2020

Mobile has changed the landscape of ecommerce and shopping apps have become a must.
As a result, brands might be in a rush to create their apps and get onto the Play Store and App Store as quickly as possible.
However the most crucial factor to your e-commerce venture’s success is the quality of your mobile app. But too often businesses make poor choices, overlooking the needs of their clients base and not putting enough time in understanding the shopping experience on their side.
The result? Bad reviews and poor performance.

Here are the most common mistakes to avoid if you want your shopping app to be a success.

What's new at GoodBarber? December 2019

Written by Mathieu Poli on Wednesday 8 January 2020

2020 is here and we would like first of all to wish you a happy new year from the GoodBarber team. We wish all the best for your app building adventures !

In December, we worked on the opening of the Add-ons Store for our Shopping Apps. As for GoodBarber Classic, the add-ons store is a library of additional features available for you to add or not to your back office.

3 add-ons are already available in the Shopping Apps catalog:

Products import/ Export: manage your product catalog in a record time thanks to the import/ export via .csv file.
Google AMP: Increase the visibility of your products and improve your users' experience on your PWA
White Label: remove all mention of GoodBarber in your back office.

Happy New Year!

Written by Marie Pireddu on Wednesday 1 January 2020

Happy New Year from all of us at GoodBarber.
All our best wishes for 2020 :)

Pace e Salute!

Import/ Export your product catalog

Written by Marie Pireddu on Friday 27 December 2019

You’ve been asking for it and we listened.

The new Products Import / Export Add-On is now available the add-on catalog in your back office.
With this new feature you can manage your product catalog in a record time.
Once the Add-On installed, you will be able to import /export an unlimited number of products, in one click, from a single .csv file.

2019, a GoodBarber year in Review

Written by Marie Pireddu on Tuesday 24 December 2019

2019 has been quite the year! We’ve accomplished a great deal.

From new releases to reaching new milestones, this year has been rich in events and celebrations

Shopping website or Shopping app?

Written by Marie Pireddu on Wednesday 18 December 2019

If you are reading this article, chances are you already know that Mobile is no longer a trend in eCommerce but an accepted standard in the online shopping journey. And while most retailers have invested in mobile responsive website, quite a few still wonder if they need a Shopping App.

Let’s see what are the pros and cons of each platform and how you can use them for your business.

The benefits of Free Shipping

Written by Marie Pireddu on Wednesday 11 December 2019

Free shipping is one of the greatest marketing tools available to an online shop. It can motivate customers to buy more or give them an incentive to buy right away. This option has been around for so long that shoppers have begun to expect free shipping to be available almost on any online shops. According to a survey, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart. Offering free shipping, whenever possible, has now become a necessity for online retailers.

What's new at GoodBarber? November 2019

Written by Mathieu Poli on Thursday 5 December 2019

It has been several weeks since GoodBarber Shopping Apps was published and many of you have been testing it! This month, we decided to focus on the publication of a very useful tool in the creation of your shopping app: the publication of My GoodBarber Shop.

This app allows you to test the native version of your shop, directly on your smartphone before starting the publication process. A precious tool allowing you to preview what your clients will experience once they have downloaded your app. You can find the instructions on how to install My GoodBarber Shop in your back office ;)

You can find below a summary of the developments and updates made during November, 2019

10 high-impact tips to drive traffic and boost sales

Written by Marie Pireddu on Tuesday 3 December 2019

A a visionary retailer, you understand that mobile and shopping apps are the future of eCommerce. Indeed mobile devices continue to play an increasingly important role in how shoppers prefer to engage with brands online.
You have created a beautiful Shopping App and now thinking “ how do I drive more traffic and boost sales?
To help you, we have put together a list of 10 high impact tips.

Feedback on the interruption of service on Thursday 11/28

Written by Jerome Granados on Friday 29 November 2019

GoodBarber and WMaker services were disrupted on the 28th of November due to an electrical incident. This incident occurred on the general power supply of a rack located in one of the datacenters that hosts part of our technical infrastructure.
The service was temporarily interrupted, and partially degraded when it was restarted, but no data was lost.
It has now been more than 24 hours since the services have been working perfectly and normally. It is now the time for explanations, assessments and lessons learned, which we share with you in this note.

SEO & Progressive Web App

Written by Marie Pireddu on Tuesday 26 November 2019

What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Simply put, it’s increasing the likelihood to drive more unpaid traffic from search engines, which results in attracting visitors who are genuinely interested in the products your offer
Having good or favorable SEO means that your Progressive Web App comes up as one of the first results returned by the search engines when someone types the keywords you're aiming to be positioned around.
How does it work? When search engines turn up results, they are based on 2 elements :
- Indexing
- Algorithms

To make up their index, search engines use indexation robots. These robots (bots) browse the web and collect information about the websites visited (content, links, activity, etc.).
Information saved in the index is then used by algorithms. For each request, they calculate and return the list of the most pertinent sites. There are many settings taken into account in judging the level of pertinence. Certain ones are of a technical nature, others are editorial, and some are related to various links that link sites together.

When optimizing SEO for your Progressive Web App, there are 3 aspects to consider : technical, editorial and link building

My GoodBarber Shopping App

Written by Marie Pireddu on Monday 25 November 2019

The GoodBarber regulars are already familiar with the My GoodBarber app which allows them to test their app before publishing it.
My GoodBarber Shopping App is now available too.

With my GoodBarber Shopping App you can preview on your phone all the Shopping apps you created with GoodBarber.

Note: to use My GoodBarber Shopping App, you need to have at least one active project on www.goodbarber.com

What's new at GoodBarber? October 2019

Written by Mathieu Poli on Tuesday 12 November 2019

You could not miss it, this month of October was marked by big news: the launch of GoodBarber Shopping App , the first app builder dedicated to the creation of Shopping Apps.

After months of development, we are proud to present you today a very complete product with solid foundations. GoodBarber Shopping App is already at the level expected of an eCommerce platform. But as you already know, our product is constantly evolving and you will be able to follow all the updates and improvements we will bring to this product.

With this new product you will note a change in our monthly rendez vous: it will no longer be split by platform but by application type GoodBarber Shopping Apps & GoodBarber Classic. You will be able to easily find the updates or bug fixes that concern you with tags indicating the platform concerned.

You can find below a summary of the developments and updates made during October, 2019

Best practice to optimize your product page for your eCommerce

Written by Marie Pireddu on Thursday 7 November 2019

No matter if you already have your online shop for some time or if you are just starting your ecommerce adventure with your GoodBarber Shopping App– you won’t succeed unless you can attract clients to your app.
The way you present your products is crucial, because if it’s not appealing clients will simply click away.

You want to spend time to create high converting product pages.
With GoodBarber Shopping App you will benefit from all the tools necessary to optimize your product page.

How to customize the design of your app

Written by GoodBarber Team on Monday 4 November 2019

With more and more solutions available for developers and even non tech savvy entrepreneurs to make their own apps, it’s never been more important to focus on user experience and a great mobile design. Why? Because these two elements are what will make your app stand out.

5 reasons to have a shopping app

Written by Marie Pireddu on Wednesday 23 October 2019

GoodBarber Shopping App is here!
Visionary retailers can now be present on mobile commerce with a powerful and intuitive Shopping App .
Mobile sales statistics set new records every year and according to Flurry, shopping apps usage grew faster than any other category of apps. The development of e-commerce business has shaped the online shopping behaviors of both clients and retailers, opening new possibilities for business expansion while offering a smooth customer experience.

Here are 5 reasons why you should start creating your Shopping App today.

GoodBarber Shopping App has arrived!

Written by Jerome Granados on Tuesday 1 October 2019

Today, we are launching GoodBarber Shopping App , the premier App Builder 100% dedicated to the creation of eCommerce apps.

Mobile sales statistics are setting new records every year..
When you shop, it's from your smartphone. For those born with the Internet, this is the norm. For others, it's amazing.. except when the user experience is not up to par.

We have all had disappointing shopping experiences on our mobile phones: the need to login again, poor display, long and tedious checkout process, a lot of data to enter on a small keyboard, etc. When the user experience is so discouraging, we give up and head for a merchant who allows us to shop easily.

GoodBarber Shopping App was born from our desire to equip all e-merchants with the technology that makes mobile shopping fun and powerful.

How to boost your app downloads?

Written by Christophe Spinetti on Wednesday 25 September 2019

With your app published on the Store (App Store and the Play Store ), you are one step closer to your goal. However, it’s not the time to stop working. You must now focus on promoting your app to boost your audience.

In order for your app to be successful, you need to think of all the details from the day you start creating it (or updating it).

In this article we will go over the best practices to increase your downloads.

What's new at GoodBarber? July 2019

Written by Mathieu Poli on Friday 9 August 2019

As you know, we have made it a point to improve GoodBarber day after day, and your suggestions are a great source of inspiration for us.

This month we have developed two novelties that you have been many to plebiscite:

A new confirmation screen for the Form section : You now have the option to display to your users a summary page of their answers before the final submission of the form.
New types of links for the Contact section : you can now add links towards Instagram, WhatsApp and Skype in your Contact section

You can find below a summary of the developments and updates made during July, 2019

Instagram, WhatsApp & Skype get Invited in your Contact section

Written by Muriel Santoni on Friday 9 August 2019

You asked us, and now it's done : links towards Instagram, WhatsApp and Skype are now available in your Contact section.

To set them up, go to Content> Sections> Contact> Edit content. Choose the type of link you want to add from the drop-down menu and enter the requested information.

User side behavior will differ depending on the type of link chosen:

Instagram: the user is redirected to the web version of Instagram, on the page you have entered, he will then have the choice to stay on the web version, or to open the page in the app, if the latter is installed.
WhatsApp: If the user owns the WhatsApp app, a pop up will ask permission to open the chat page in the WhatsApp app.
Skype: A pop-up will ask for permission to open the Skype app. If the user does not have it, he will be invited to download it.